Blog
Notes on WordPress, WooCommerce, Web Platforms & Technical SEO
Practical, numbers-backed articles — written from real audits, not theory.
A WordPress Security Hardening Checklist That Actually Matters
Most "WordPress security checklists" are padded with plugin recommendations and vague advice. This one is the actual list I worked through on a live WooCommerce and LearnDash platform handling real payments — includin…
Read article →Building a Multilingual WooCommerce Platform: What WPML Doesn't Tell You
WPML's documentation covers translating pages and products. It says much less about what happens when you add WooCommerce, RTL Arabic, LearnDash courses, and Stripe checkout into the same build. Here's what actually …
Read article →Hreflang Implementation: The Guide That Actually Prevents Mistakes (2026)
Hreflang is the most commonly broken piece of international SEO. In a recent audit of a bilingual site, I found 25 hreflang conflicts on a single domain — and that's typical, not exceptional. The frustrating part: every …
Read article →How to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews
Ask ChatGPT for "the best SEO consultant for multilingual websites" or ask Perplexity to compare hosting providers, and watch what happens: a confident answer, three to five sources cited, and a customer who never sees p…
Read article →From 600 Technical Issues to a 72 Performance Score in One Month
Last autumn I audited the website of a leading driving school in Dubai. Solid brand, real demand, decent content — and search performance that didn't match any of it. The initial crawl explained why: 598 technical issues…
Read article →Let’s find out what’s holding your site back
Book a free 30-minute call — in English, German, or Arabic — and get at least three concrete improvements, whether we work together or not.
Book your free call