Blog
Notes on technical SEO, multilingual strategy & AI search
Practical, numbers-backed articles — written from real audits, not theory.
Hreflang Implementation: The Guide That Actually Prevents Mistakes (2026)
Hreflang is the most commonly broken piece of international SEO. In a recent audit of a bilingual site, I found 25 hreflang conflicts on a single domain — and that's typical, not exceptional. The frustrating part: every …
Read article →How to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews
Ask ChatGPT for "the best SEO consultant for multilingual websites" or ask Perplexity to compare hosting providers, and watch what happens: a confident answer, three to five sources cited, and a customer who never sees p…
Read article →From 600 Technical Issues to a 72 Performance Score in One Month
Last autumn I audited the website of a leading driving school in Dubai. Solid brand, real demand, decent content — and search performance that didn't match any of it. The initial crawl explained why: 598 technical issues…
Read article →Let’s find out what’s holding your site back
Book a free 30-minute call — in English, German, or Arabic — and get at least three concrete improvements, whether we work together or not.
Book your free call